The role of your marketing communications is to positively affect your target audience’s behavior by informing, persuading, and reminding. You probably devote considerable human and financial resources to ensure the efficacy of your Product, Price, & Place but once created, give less attention to your Promotion. 

Do you really know how well your website, collateral, presentations, and proposals describe your company’s story—value proposition, offerings, thought leadership, competitive differentiation?

It is difficult to step back and objectively assess your marketing materials: it’s your “baby,” and you already know what you’re selling. However, knowing what’s getting through to the prospect can be very challenging. As long-time market researchers, marketers, and business development experts who view hundreds of websites, pieces of collateral, capabilities presentations, and proposals year-in and year-out, we are uniquely positioned to provide you with honest, objective, and actionable feedback.